A 40-location Midwest car wash chain recently discovered a new level of direct marketing performance with an AcclaimMailer™ campaign engineered by SSI Cards Marketing & Direct Mail. Seeking a more reliable return than digital ads and email, which are often blocked or forgotten, the company turned to SSI’s custom laminated postcard format, and the results were striking.
The 4.25” × 5.5” AcclaimMailer™ laminated postcard featured a wallet-ready, race car shaped pop-out coupon offering “$5 Off Any Wash.” Instead of mailing to every address, the campaign targeted local recipients most likely to become repeat customers and membership buyers. Designed like a gift card, the postcard delivers instant perceived value, stands out in the mailbox, and stays in wallets, which drives higher redemptions over time.
Over four months, the 200,000-piece campaign generated 1,120 new memberships, $248,889 in indirect wash sales, and $33,294 in new monthly recurring revenue. The program achieved a realized ROI of more than 450 percent and a projected 738 percent ROI based on the national 10-month membership average. These results demonstrate the impact of a memorable offer combined with a carefully targeted mailing list.
Proven for B2C and D2C outreach, the AcclaimMailer™ consistently delivers 50–100% higher ROI than standard postcards while standing out amid the noise of digital marketing. SSI Cards manufactures and mails every piece in-house and offers membership cards and mailers, ASTM D5511 NVIO™ biodegradable plastic cards, loyalty key tags, and gift cards. Founded in 1969 in Oklahoma City, SSI created the first POS gift cards and the “Universal Card” for Blockbuster Entertainment, innovations that led to the AcclaimMailer™ and modern loyalty card solutions. This reflects decades of experience producing durable, customer-valued marketing pieces under the motto “Revenue power built into every card.”
For small business owners seeking visibility, wallet longevity, and measurable ROI, SSI Cards’ AcclaimMailer™ delivers real results.
Explore how SSI Cards’ marketing solutions, including turnkey gift, loyalty, and membership cards, can help your business grow by visiting SSI Card's website.
About REG Oklahoma Acquisition, LLC [DBA SSI Cards Marketing & Direct Mail]