The Merchant Strategy Awarded Public Relations Contract for Parson's Florida Turnpike Project FPID #415927-1-32-01, 418214-1-32-01
November 15th, 2017 - by The Merchant Strategy, Inc. | Share on: The Merchant Strategy was contracted by Parsons Transportation Group to create a Level 4 Community Awareness Plan (CAP) for the Florida Turnpike Enterprise widening of the Mainline (SR 91) from the existing six lanes to ten lanes, with accommodation of express lanes, from north of Sawgrass Expressway/SR869 (MP 71.8) to north of Glades Road (MP 76.6). In addition to the CAP The Merchant Strategy was tasked with identifying community concerns and addressing them through media messaging and public information meetings. This includes developing extensive databases, and coordinating a line of communications between the public officials, media, local businesses, and residents impacted by the construction.
The $4.9 million project is comprised of three parts: Part A involves an evaluation of increasing the conceptual design widening from eight lanes to an ultimate ten lanes with express lane ingress and egress points and 90%-equivalent plans preparation for submission to the Florida Gas Transmission (FGT), including 45% traffic control plans. Plans will also include pedestrian improvements, with automated pedestrian detection and/or a pedestrian overpass at Palmetto Park Drive.
Part B is the final design after approval from FGT and to develop level III traffic control plans ready for production.
Part C is the conceptual design for 10 lane widening and interchange analysis on Glades Road and Palmetto Park Road. The conceptual evaluation trade and local newspapers, includes various widening options for the 10 lane widening as well as a slope stability analysis of the LWDD canal.
TMS will engage the public and the media, developing responses that effectively address issues. Approximately twelve meetings will be implemented to disseminate information to the various agencies and HOA's involved. TMS will develop collateral material to be distributed along with press releases that are direct mailed and distributed through social media. Advertising will be placed in trade publications and local newspapers, and presentation materials will be created for the meetings.
As the design aspects of the project have continued to change with relation to the road widening, the meeting schedule has been pushed back to spring of 2018. The Letting date is currently scheduled for April of 2023.
About The Merchant Strategy, Inc.
The Merchant Strategy, Inc. (TMS) is a corporation established in 2007, located in West Palm Beach, Florida. The company holds GSA AIMS Schedule contract number GS07F151AA, NAICS 841820 Public Relations Services, and is certified as a WOSB under that contract. TMS is located in a HubZone and the Currie Corridor target area of the Northwood / Pleasant City district of the CRA.
Our team of professionals offers extensive expertise in public relations, government relations, social media, media outreach, advertising services, exhibit design and implementation, and conference, event and tradeshow planning and production. The team's technical skills include creative graphic and website design, event promotions, full-scale media, advertising and marketing activities. The client list for TMS encompasses city governments, non-profit agencies, industry leaders in transportation, architecture, engineering, construction, environmental services, and utilities.
TMS is certified DBE by the Florida Department of Transportation, and SBE by Palm Beach County, Palm Beach County School District, the South Florida Water Management District, and the City of West Palm Beach and MBE by the Palm Beach and Broward County School Boards, Hillsborough County and the State of Florida.